SEO or search engine optimization is the method by which you can increase your websites visibility on the search engines. For example, if someone searches for a service you provide, will they find your website on the 1st page? If not, then you have some potential to increase your presence there.
Frequently SEO is performed by SEO resellers. That means that they contract the production of articles and back links and manage the campaign directly with you. Additionally, they may offer many related services such as web design, social media and other general internet marketing services.
Seo campaigns are some of the best ways to insure that visitors will find your site. When users click links from the search engines, 70 percent of the time they are organic links. The paid links fall under the category of pay per click. You can use PPC, or pay per click, but that has an inherent cost every time someone follows your link. With SEO, your Seo reseller program is populating websites with content related to your exact keywords or phrases. Think of it as related content on the web that all points back to you. When users search, statistically more users choose the organic links, in fact some user never click the paid links.
When a search engine sees many different sites linking to your content, you get the benefit of being identified as an authority site. On a simple level, the more authority you seem to get from other sites, the more likely you are going to show up prominently for that search term.
This has a direct bottom line effect on your business since you have the opportunity to convert more visitors. Estimates say that 88 percent of U.S. internet users go online to research and browse products. With an increased visibility in search results you can increase sales through higher visitor rates thanks to proper SEO.